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BDI designs and fields primary qualitative and quantitative market research to inform messaging strategies for marketers, lobbyists, and governments/Tribes (in languages other than English when necessary):


BIGI work directly with founders, CEOs, CMOs, lobbyists, and government/Tribal officials, unencumbered by bureaucracy.

MEDIUM  - I'm a fractional CSO for agencies; engaging for a few days each month, leading workshops, training teams, sharpening briefs - and pitching - all for a fraction of a CSO salary.

"SMALL"I invent brands in close partnership with founders.


My daily/weekly/monthly rates cost less than bad - or no - strategy.


Brand Disposition is a proprietary framework, but I'm not dogmatic. If your particular problem is better addressed some other way, let's find it. 










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