My services include but aren't limited to...
Brand Development
Competitive landscaping ("white space" hunting), Naming/Identity Strategy, Values-proposition assessment.
Business Strategy
Business objectives/KPIs, Sources of volume/revenue, Value proposition, Pricing/bundling strategy.
Brand Visioning
Cultural tension identification, Brand Belief development, Brand Values honing, Brand Position assessment (and testing).
Research Stewardship
Designing, fielding, sense-checking, interpretation, and distillation of all primary and secondary, qualitative and quantitative research methodologies.
Vision into Action
Internal/External expression of Brand Belief (recruiting, work environment and culture, product development, corporate comms, advertising, partnerships, etc.).
Brief Writing
Distilling client and agency-sourced information into clear, concise, thought- and action-provoking stimuli that will guide the deployment of a brand's behavior (i.e., its disposition).