BDI develops and deploys brand and messaging strategies for marketers, lobbyists, and governments of all shapes and sizes with a demonstrated focus on:
THE BIG STUFF: I work directly with CEOs, CMOs, lobbyists, and government officials, unencumbered by corporate politics, distractions, and expenses.
THE MEDIUM STUFF: For agencies, I become a "fractional CSO" - in the office for a few days each month, leading workshops, training teams, sharpening briefs - and pitching - all for a fraction of a traditional CSO salary.
THE SMALLER (but no less important) STUFF: I invent brands, in close partnership with entrepreneurs, quickly, affordably, and with a wisdom earned in 25 years of working with some of the most profitable brands on earth.
My daily/weekly/monthly rates are much less costly than bad brand or messaging strategy (or, as is often the case, no brand or messaging strategy).
Brand Disposition is my proprietary framework, but I'm not dogmatic. If your particular problem is better addressed some other way, let's find it.